RETAIL LANDSCAPE
Background
There are alarming number of department stores shutting down and vacant storefronts in few of the most prestigious shopping corridors in Manhattan. 20% of all of retail spaces in Manhattan are vacant. Bothered and concerned, I took this as a challenge for my Research Project with an aim to design opportunities for brands, retail spaces and consumers.
Key Responsibilities: Conducted qualitative and quantitative research, and studied the retail landscape
Role: User Experience Researcher, Business Strategy (Independent Research Project)
Secondary Research: To understand retail trends, consumer’s purchasing power, and rental spaces in NYC.
Quantitative Research: Identify patterns related to people’s shopping behavior, and analyze changing consumer culture.
Qualitative Research: Interviewing industry experts who can forsee buying trends.
Research Question
How might consumers’ purchasing habits and values play a role in shaping the future of the retail landscape?
Gathering Research & Brainstorming
RESEARCH SYnthesis
The research pointed out that consumers often seek for inspiration when shopping online or in-store. Consumers are now, more than ever research driven, curious, and resort to platforms and influencers to understand style.
Some brands have been rethinking the way they talk to their consumers, for instance - incorporating a showroom experience and enhancing their customer service.
Breaking down the research by Problem, Need and Desire help frame what to focus on.
