Hi I’m Jaini, a UX Designer & Researcher based in Amsterdam
I use design, research, and strategy to work towards humanizing technology and solving complex problems. Through my work, I aim to bridge the gap between business and design by creating experiences that users fall in love with, are intuitive and scalable.
Growing up in India 🌱
I was born and raised in Mumbai, India - where I studied visual and communication design. My brain has been attuned to express itself using design. Having being raised in a chaotic and emerging city, I noticed cases of bad design. Understanding cases of bad design and its consequences made me want to work towards creating better designed solutions that make a real impact.
Design Strategy in New York 👩🏻💻
Moving to New York to study Strategic Design & Management at Parsons School of Design seemed like the right next step. NYC had a lot of design inspiration to offer. Right from innovative startup ideas to museums and architecture. I soon became obsessed with applications and platforms that seamlessly enhanced everyday life, and I wouldn’t settle for anything less.
On a personal note, it's safe to say that I am the quintessential audience for innovations like ZocDoc and Gorillas, embodying the very essence of their target demographic.
Currently Living in Amsterdam 🚲
I've recently settled into a new city, and let me tell you, Google Translate has become my trusty sidekick during grocery runs at Albert Heijn. One of the coolest things? The traffic lights here actually favor bikers and pedestrians over cars. It's a small yet empowering reminder of how this city wholeheartedly embraces human-centered design principles.
QUESTION DRIVE DESIGN
Embarking on a journey to understand and resolve complex problems can be a daunting task. That's where 'Question-Driven Design' steps in as your indispensable decision-making process. This approach harnesses the inherent power of inquiry, channeling it into a dynamic strategy for unraveling complex problems.
The toolkit illuminates the pathway to comprehensive problem-solving, emphasizing key stages such as research gathering, stakeholder comprehension, and information synthesis. At every juncture of this process, the art of questioning takes center stage, enabling you to capture and prioritize vital insights.
With 'Question-Driven Design,' you'll unlock the potential to dissect complexity, identify critical factors, and craft effective solutions.
